Once a market is saturated with similar offerings and all the offerings start to look and sound alike, you pretty much have a commodity.
It doesn’t matter much if you choose option A or option B. They’re pretty much the same.
Market differentiation is pretty low.
- They copied each other
- They don’t integrate big picture business strategy with big picture user experience strategy
- They stopped at feature-level, functional user experience – (no longer good enough)
Feature-level and even product-level user experience is no longer good enough in hyper-competitive, saturated markets — You have to think bigger. You have to leverage design strategically.
A list of Square’s competitors
Apple Pay – apple.com/apple-pay
Android Pay – play.google.com/store/apps
Paypal – paypal.com
Google Wallet – google.com/wallet
Mobile Pay (Bank of America) – play.google.com/store/apps
Samsung Pay – samsung.com/us/samsung-pay
Mobile Money (T-Mobile) – play.google.com/store/apps
LG Pay – Website unknown
Sage – sage.com
Coin – coinPayment.com
Dwolla – dwolla.com
Braintree – braintreepayments.com
Cardfree – cardfree.com
Cellum – cellum.com
infobit – infobip.com
Fiserv – fiserv.com
tPay – tionetworks.com
Fortuno – fortumo.com
Moki – moki.com
FIS (mFoundry) – fisglobal.com
Intuit GoPayment – payments.intuit.com
mobiquity wallet – (Mahindra Comviva) – mahindracomviva.com
Auriga – aurigaspa.com
Want to see even more?
Mobile Payments Today – mobilepaymentstoday.com
Google Play – App Store – play.google.com/store
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Dan Montano: User Experience and Product Manager. Designs great user experiences. Follow me on Twitter: @DanielMontano and send me an invite on Linkedin: Linkedin.com/in/danielmontano – Email: Dan@DanMontano.com | Get in touch.