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News: New book – Innovation Strategies (2009)
Monday, September 29, 2008 – by Daniel Montano
A new version of my e-book Innovation Strategies 2006, is being considered. The future release date will be announced on this blog.
Audience
This book provides an introduction to general innovation strategies in today's marketplace. It is written in accessible,and its contents are targetted to entry-level innovators.
Feedback
The 20 day market test of Innovation Strategies (2006) revealed positive feedback. More importanty, copies of this book were acquired by faculty and staff at universities in Switzerland, Mexico and the U.S.
The goals
The goal of Innovation Strategies is raise awareness of innovation opportunities and inspire innovators across the organizational structure – from the janitor to the CEO.
Scope
This book will dig deeper into the profiles of companies recognized by magazines like BusinessWeek as the "most innovative" companies.
Methodology
I am a designer. I design and architect strategies for products and services by profession. I can also reverse engineer them to discover how they work.
This information is analyzed, then synthesized into short, actionable paragraphs and bullet points – information you can put to use today.
The value
This book saves you time and money through research. It delivers high-level research, competitive intelligence, benchmark analysis.
-Daniel Montano
